A mid-sized beauty brand specializing in natural skincare approached SpectrumBPO with a challenge: their ad spend was climbing, but sales growth had plateaued. After a thorough account audit, SpectrumBPO restructured their campaigns, introducing keyword segmentation and product-focused Sponsored Brand ads to capture untapped audiences. With the help of Amazon Advertising Management strategies, the brand saw wasted spend drop by 50%, while overall ACOS improved by 35%. Most importantly, ad-attributed revenue more than doubled in just four months, positioning the brand as a leading player in its niche.

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